Andrew Cunningham

A colleague messaged me recently asking if I had any good SBC materials on household food expenditure, joint decision-making, and dietary diversity. I told her, “You’re going to hate my answer.” There was a pause. Then she wrote back, “There’s nothing good?” I said, “To make an SBC material good, you have to design it for your audience.” She “groaned.” And honestly, I get it. When a government counterpart or donor wants to see “what SBC looks like,” it’s natural to reach for